In 1452, Gutenberg revolutionised information sharing. Today, rules could stop the presses. Be bold. Be ambitious. Find out more arrow_right_alt Simplify EU tech rules. In 1895, Marconi changed communications forever. Today’s rules should not silence the radio star. Be bold. Be ambitious. Find out more arrow_right_alt Simplify EU tech rules. In 1843, Lovelace pioneered computer programming. Today, red tape could bug the system. Be bold. Be ambitious. Find out more arrow_right_alt Simplify EU tech rules. In 1895, the Lumières created the first movie. Today’s rules could leave innovation in the dark. Be bold. Be ambitious. Find out more arrow_right_alt Simplify EU tech rules. In 1916, Czochralski pioneered chip production. Today, rules could slow down the process(or). Be bold. Be ambitious. Find out more arrow_right_alt Simplify EU tech rules. keyboard_arrow_down

About the campaign

Europe has always been home to great inventors and innovators – from Gutenberg’s revolutionary printing press to Ada Lovelace paving the way for artificial intelligence with her groundbreaking algorithms.

Today, however, Europe’s digital innovators face something far less inspiring: a maze of complex and overlapping tech rules.

The EU is taking small steps to simplify its complex web of tech and digital rules. The intentions are good – but it’s too little, too slow. Europe needs bolder, more ambitious action to cut red tape and unleash its talent on the global stage.

Counterproductive rules

These conflicting EU obligations slow down the launch of new technologies, drain resources from research, and make it harder for Europeans to scale their ideas and bring them to the world.

The problem isn’t a lack of innovation, but rather counterproductive rules that hold back European talent and ambition. To stay globally competitive and empower people, Europe needs tech rules that are clear, consistent, and innovation friendly.

Smarter, simpler regulation that focuses on real-world impact will enable innovators to grow faster, scale up confidently, and give all Europeans access to digital tools that improve everyday life. Our rules need to be based on a realistic understanding of the impacts they have.

Innovation Voices

Elena Churilova
03 December 2025

Elena Churilova

CEO, Cino
See the video
Christopher Coomes
03 December 2025

Christopher Coomes

CEO, X1 Pipeline
See the video
Andreas Idl
03 December 2025

Andreas Idl

CEO & Co-Founder, Cropster
See the video

The way forward

I. We urge the European Commission to be bolder in its simplification agenda

The EU should cut unnecessary red tape and remove overlapping rules.

II. Europe needs a coherent framework that empowers innovation

The EU’s simplification efforts are moving in the right direction, but now is the time for decisive action.

III. No more “strategies” – but rather immediate political will for change

This means making hard but necessary choices for a stronger digital future.

The inventors

Gutenberg

In 1452, Gutenberg revolutionised information sharing.
Today, rules could stop the presses.

Marconi

In 1895, Marconi changed communications forever.
Today’s rules should not silence the radio star.

Lovelace

In 1843, Lovelace pioneered computer programming.
Today, red tape could bug the system.

Lumière

In 1895, the Lumières created the first movie.
Today’s rules could leave innovation in the dark.

Czochralski

In 1916, Czochralski pioneered chip production.
Today, rules could slow down the process(or).